In Web-based services of dynamic content (such as news articles),
recommender systems face the difficulty of timely identifying new
items of high-quality and providing recommendations for new users.
We propose a feature-based machine learning approach to
personalized recommendation that is capable of handling the
cold-start issue effectively. We maintain profiles of content of
interest, in which temporal characteristics of the content, e.g.
popularity and freshness, are updated in real-time manner. We also
maintain profiles of users including demographic information and a
summary of user activities within Yahoo! properties. Based on all
features in user and content profiles, we develop predictive
bilinear regression models to provide accurate personalized
recommendations of new items for both existing and new users. This
approach results in an offline model with light computational
overhead compared with other recommender systems that require
online re-training. The proposed framework is general and flexible
for other personalized tasks. The superior performance of our
approach is verified on a large-scale data set collected from the
Today-Module on Yahoo! Front Page, with comparison against six
competitive approaches.
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